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What is Permission Marketing? |
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What do I need to get started? |
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What is SPAM? |
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What is Opt-in? |
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What is Double Opt-in? |
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Why Double Opt-in? |
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What is Opt-out? |
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What is Soft Opt-In? |
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Why should I email my customers? |
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Who can benefit from Email Marketing? |
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What can Email Marketing be used for? |
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What is email iQ™, from Kinexus? Why should I use it? |
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Can I try the service before I actually have to purchase anything? |
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What kind of packages does Kinexus offer? |
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How do I set it up, how long does it take? |
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How do I login to my email iQ™ account? |
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How secure is the data? |
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Where does the data go? |
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Can anyone else use my data? |
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Does Kinexus provide lists of opt-in email address for sale or rent? |
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What is a Web Opt-in Form? |
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How can I add my logo into email iQ™ for my web opt-in form? |
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How do I put the Web opt-in form on my site? |
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What types of information can I capture from my members who sign up? |
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How are my data and customer list handled? |
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When my customers sign up on the opt-in form, will they receive an
email? |
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Do I need to know HTML in order to use email iQ™? |
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What if I need help preparing the email? |
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Can you design templates that reflect our corporate guidelines and
branding? |
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Can you help me with copywriting? |
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Can I personalize my email? |
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Will all my recipient's email addresses be displayed in the "To:"
field? |
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What total size should my email be? |
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Can I upload attachments to be sent with my email iQ™ emails? |
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What happens if my customers are unable to read HTML emails? |
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How can my member unsubscribe from my emails? |
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I've noticed that the unsubscribe link and the "Forward to A
Friend" feature do not work when I send test emails... why is that? |
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How can I tell who "opened" my email or "clicked"
on a link? |
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What is a hard bounce? |
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What is a soft bounce? |
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What happens to a bounced email? |
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How soon can I download my bounces and unsubscribe after I have
mailed my campaign? |
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When someone replies to the campaign that I send, where does that
message go? |
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Can anyone else see my reports? |
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How often are the reports updated? |
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What is Permission Marketing?
Permission Marketing is the direct interaction with your customer or prospect after
you have received their permission to do so. |
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What do I need to get started?
As a minimum you need an opt-in email list and a HTML email and/or plain text email. |
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What is SPAM?
SPAM is the sending of unsolicited email, sending unwanted emails or emails that
a recipient has not expressed an interest to receive. |
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What is Opt-in?
Opt-in is when a person has given his or her express permission to receive "certain"
mail from "restricted" or "unrestricted" senders. Good opt-in
lists will clearly state how the email or postal addresses collected will be used
and by whom. |
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What is Double Opt-in?
Double opt-in is your protection against the sending of unsolicited email. If you
use the email iQ™ opt-in web form feature, after a visitor registers at your
site they will receive a confirmation email. By clicking on the confirmation email,
your visitor has "doubled opted-in" which means the individual is the
rightful owner of that email address and the respective individual would like to
receive emails from you. |
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Why Double Opt-in?
In the event that you send unsolicited mail or "SPAM", organizations as
well as Internet Service Providers, may block any incoming mail sent from our email
servers. Double Opt-in policies prevent these situations and also contribute to
a clean list generation process. |
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What is Opt-out?
Opt-out is when an individual has to expressly opt-out of receiving mail. |
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What is Soft Opt-In?
E-mail addresses obtained during the course of the sale or negotiations for the
sale of a product or service. Future e-mails must only be for similar products or
services. |
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Why should I email my customers?
Customer retention is a top priority for any business. A recent Royal Mail survey
confirmed that most companies obtain 80% of their revenue from just 20% of their
customers. Extending your reach to even a few more customers can lead to a significant
boost in revenue as well increased customer satisfaction. Providing your customers
with information that they have specifically requested is key in any medium, but
it is particularly beneficial with email. Email is fast, inexpensive and insightful. |
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Who can benefit from Email Marketing?
Organisations of all sizes and type can benefit from email marketing for example:
charities, trusts, private companies and public companies. Do not be surprised if
your competitors are using email marketing. It is cost effective, insightful and
if used correctly very potent. |
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What can Email Marketing be used for?
Email Marketing can be used to communicate almost any message to an email list of
any size; newsletters, press releases, announcements, invitations, promotions, branding,
new product launches, special offers, sales, reminders, bills and the list goes
on.Email Marketing can be used on its own or to complement or re-enforce other forms
of Marketing. |
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What is email iQ™, from Kinexus?
Why should I use it?
email iQ™ is a fast and easy Permission Email Marketing Solution that allows
you to communicate with your customers and prospects through email. email iQ™
provides you with the tools to:
• Register customers and prospects on your site and collect valuable profile
information
• Send personalized emails
• Measure your success with real-time reports |
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Can I trial the service before I actually
have to purchase anything?
Yes! By signing up for a FREE email iQ™ account on our website you can take
a "test drive" of our service right away. You will have all of the functionality
of email iQ™ at your fingertips and you'll be able to create and send a test
Email Campaign to yourself and to a seed list of 10 people. This is a great way
to become familiar with our system before launching your first email campaign. |
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What kind of packages does Kinexus
offer?
We have primarily three packages - a self serve service, a managed service and a
pay as you go service. But we know that each customer is individual and will have
specific requirements. |
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How do I set it up, how long does it
take?
Just click here to sign up for a free trial. We will ask you a few simple questions
and then set up your account. |
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How do I login to my email iQ™
account?
You will be provided a username, password and website address to login to your account. |
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How secure is the data?
Data is protected in many ways. First, our physical database servers are locked
in a secure facility that monitors them 24 hours a day, 365 days a year. Secondly,
all Kinexus servers are protected by secure firewall systems from the industry leader,
Cisco Systems™. |
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Where does the data go?
Your data will be loaded into your account within email iQ™ in a database
that is on a highly secure server in a protected environment. |
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Can anyone else use my data?
Absolutely NOT! The data is yours and only yours. You will have access to it 24/7
and it resides in a secure environment that only you can get to. |
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Does Kinexus provide lists of opt-in
email address for sale or rent?
No, this is not currently a part of the services that are offered with email iQ™.
You will need to supply your own list of opt-in email addresses in order to use
email iQ™. |
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What is a Web Opt-in Form?
A web opt-in form is a customized sign up form that enables you to collect information
from the people who visit your web site. email iQ™ provides you with a variety
of data collection options such as Email Address, First Name, Last Name, City, State,
etc. as well as offering you the ability to add up to 10 additional data fields.
As soon as a visitor signs up on your form, their details are automatically transferred
into your email iQ™ account. As soon as they confirm their registration they
will be "Double Opted-in" and you can begin sending them emails. |
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How can I add my logo into email
iQ™ for my web opt-in form?
It's easy - we will ask you where the file is on your computer during your Sign
up process and automatically upload it for you. Make sure it's in either .jpg or
.gif format. You can also change your logo at any time by selecting "My Profile". |
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How do I put the Web opt-in form
on my site?
After you have created your form email iQ™ will provide you with three different
options for adding it to your website. Just copy and paste the HTML code we provide
into your website code and the form will be live. |
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What types of information can I capture
from my members who sign up?
First, select which demographic information you would like to receive from your
members including First Name, Last Name, Email Address, City, County, Postcode,
and Country. You can even personalize additional information that you would like
to capture from your visitors, up to 10 fields of customizable information! |
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How are my data and customer list
handled?
We have stored and indexed your lists in a secure environment within your email iQ™ account. Only you, and the people you share Your login information with, will ever have access to your lists. |
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When my customers sign up on the
opt-in form, will they receive an email?
Yes, they will immediately be sent a confirmation email asking them to validate
their registration by clicking on the confirmation link. You'll have the ability
to customize this email to include your own text. This is part of our Double Opt-in
procedure - remember, Kinexus does not allow the sending of unsolicited email. |
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