Direct Email MarketingDirect Marketing reaches a broad consumer base, and generates either product/service interest, or a ‘call-to-action’ (such as to call or visit your website). Not only is this an effective way to generate interest in your services, it encourages consumers to sign up (opt-in) for your Email Advertising. Handled efficiently, Direct Mailing enhances your company’s ability to measure both your target market and the success of your marketing campaigns.
The main forms of Direct Marketing are paper mailshots, telemarketing, and email marketing. With the increasing amount of email filters designed to remove spam (unsolicited email); it’s becoming vital to gain permission from customers before sending them your Email Promotions. An effective technique to accomplish this is to send postal mailshots to large target demographic, encouraging consumers to visit your website and sign up for your newsletters or promotional updates.
Once you have an Opt-in List of customers who are interested in your products or services, Direct Mailing is an effective way to encourage them to visit your store or website and make a purchase. At the point of sale, you can then take your customer opt-in to the next level by gaining permission to provide related advertising and information. A survey is also an excellent way to learn more about your target market and so provide the services or products that would interest them. This builds an ongoing relationship that keeps your customers loyal.
Reaching your customers and keeping their interest has never been easier. Whether you need a full or partial solution, email iQ have the expertise to make your Direct Marketing Campaign a success. No matter what medium your company chooses for its direct mailing, our experts will give your communications the flair they need to deliver results.
Here are just some of the things email iQ can do for your company:
Industry leading design and copywriting for paper or print Direct Mailing.
Effective Opt-in database(s) to increase your advertising return of investment.
Manage, track and measure the performance of your Direct Marketing Campaign.
To find out more, contact us